The focus of the marketing function is to help an organization create satisfied customers in a profitable way. To accomplish this, successful marketing managers must have analytical and communication skills, combined with substantial knowledge of modern marketing practices. Building on the core requirements, the marketing concentration offers an integrated program of courses that allows students to explore the practical application of marketing knowledge and research to real world projects.
How to combine convert the various material, financial and human resources available in an organization to gain and maintain a competitive edge; this is the question the operations managers must answer. Working under deadlines and coping with unexpected envents, these managers are responsible for delivering goods and services to customers on schedule. They work in manufacturing and service industries and oversee areas such as distribution production, scheduling, total quality management and inventory control.